Confidence among Norwegian bettors is continuing to build ahead of Sunday’s World Cup last-16 clash with Brazil, with the latest figures from Coolbet showing both a sharp rise in turnover and a growing belief that Ståle Solbakken’s side can produce another famous upset.
Since the first betting snapshot earlier on matchday, total turnover among Norwegian customers has almost doubled to €144,688, while Norway’s share of the money wagered has climbed to 43%.
Betting activity surges before kick-off
The biggest story from the latest update is the sheer volume of betting. The first snapshot, taken at 08:16 UK time, showed total turnover of €72,844. By 16:03, that figure had risen to €98,821, before climbing again to €144,688 just before 19:00.
That represents an increase of almost 99% in less than 11 hours, underlining just how much interest Sunday’s encounter has generated among Norwegian punters.
The number of bets placed has followed a similar trajectory. The opening snapshot recorded 24,916 bets, rising to 27,391 during the afternoon before reaching 30,190 in the latest update—an increase of more than 5,200 bets over the course of the day.
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Norway attracting increasing support
While Brazil remain the slight favourites among bettors, the direction of travel has been clear throughout the day. At the first update, Brazil accounted for 52% of turnover, compared to 40% for Norway. By the second update, Brazil’s share had fallen to 49%, while Norway had climbed to 41%.
The latest figures show Brazil holding steady on 49%, but Norway continuing to gain ground to 43%, reducing the gap between the two sides to just six percentage points.
Meanwhile, support for the draw has slipped from 9% in the morning to 8%, suggesting more customers are increasingly confident the tie will be settled inside 90 minutes.
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Bigger stakes backing Norway
The figures also suggest that Norwegian supporters are not just placing more bets—they are staking more money on their team. Norway’s turnover has surged from €29,029 in the morning to €62,829 in the latest update, an increase of 116% over the course of the day.
Brazil’s turnover has also risen substantially, climbing from €37,594 to €70,231, but Norway has narrowed the gap significantly as kick-off approaches.
With Erling Haaland leading the line and Julian Ryerson returning to the starting XI, confidence among Norwegian customers appears stronger than at any point since betting opened for the match.
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A nation beginning to believe?
Brazil remain favourites with the bookmakers, but the latest Coolbet data suggests Norwegian bettors are becoming increasingly convinced that history could repeat itself.
Norway have never lost to Brazil, and as kick-off approaches, the betting trends indicate that more and more customers believe that remarkable record can survive another World Cup encounter.